Atlanta already has global credibility, so the real question surrounding the 2026 FIFA World Cup is not exposure but lasting impact. Georgia Tech experts warn that big economic projections often obscure who actually benefits, with much of the revenue likely flowing to large corporations and FIFA rather than local businesses and residents. Transportation infrastructure will face significant strain, and whether World Cup investments produce permanent improvements or simply support a few weeks of activity remains uncertain. One bright spot is a Georgia Tech partnership with Second Helpings Atlanta to build food rescue systems that could outlast the tournament and serve the city for years to come.