Georgia Tech Alumna Goes for Graphic Design Gold With Team USA

Preparation and execution — two factors that can lead to gold medal performances by the athletes of Team USA in the 2026 Milan Cortina Winter Olympics. Those same factors help Team USA’s graphic designers, including Georgia Tech alumna McLain Broussard, to seamlessly share unforgettable moments from the Games with fans around the world.  
 
From crafting the winter-themed design language for Team USA’s social media feeds a year in advance to prepping graphics for the events still to come, Broussard and her team strive to have all the necessary elements at their fingertips so they’re able to execute their vision for a gold medal moment or capture a historic performance as it plays out on the world stage.     

A former Georgia Tech cheerleader, Broussard found her passion for graphic design while helping to manage the team’s social media account. She changed her major from computational media to literature, media, and communication, and when she stepped onto the field one Saturday and saw her design being worn by students in Bobby Dodd Stadium at Hyundai Field, she knew she’d found her path.  

"I just remember seeing all of those shirts I designed and thinking that this is a feeling I’m going to hold onto forever,” she said. “Georgia Tech taught me so much about time management and about what drives me. It was at Tech that I realized I loved celebrating passion, and not just my own. I love working in sports because I get to share athletes’ stories and make them accessible to everyone. With the Olympics, especially the Paralympics, I’m so proud to elevate the hard work that these athletes do behind the scenes and share that with fans.”   

After graduating from Tech in 2020 and spending time with Georgia Tech Athletics as a postgraduate intern, Broussard spent a year with the University of Missouri football program before joining Team USA. She was hired as a full-time contractor in 2024 before the Paris Summer Olympics and stayed on to become one of the team’s three graphic designers.  

As a cheerleader, Broussard knew what resonated with fans, but as a designer, she has found other ways to measure success in place of the roar of a live crowd. She recalls a graphic of hers posted during the Paris Games, highlighting Simone Biles and Jordan Childs, that was shared by President Joe Biden, as well as Barack and Michelle Obama.  

Having her graphics go viral or reach a high-profile audience, she finds, "are the moments that reignite my passion each day," she said. 

The Milan Cortina Games continue through Sunday, Feb. 22, and the Paralympics take place March 6 – 15, so there are still more graphics to be created. But Broussard’s favorite graphic from the Games thus far, reaching over 50,000 likes on Instagram, celebrates snowboarder Chloe Kim for becoming the first woman to medal at three straight Olympics in the halfpipe event. Another of her favorites showcases the U.S. Biathlon team in various stages of competition, and while it has a unique look, Broussard says design is about trusting her instincts and finding ways to differentiate their graphics from other teams.  

“We may end up with five versions of the same graphic while trying to figure out how to make it work. I am a Georgia Tech graduate at heart, so my math guided me on the composition of the biathlon graphic. But knowing the brand so well and knowing where to push it is one of my favorite parts about working in sports,” she said. 

The work continues after the closing ceremony of the Paralympics, as Broussard’s team will immediately begin preparing for the 2028 Los Angeles Summer Olympics.